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Network Marketing – a risky business

by Charlie on July 7, 2010

We can’t avoid risks in life. Although network marketing is low risk, too many people make the mistake of thinking it is risk free. One thing that contributes to that is that the start up cost in most companies is very low. But don’t forget you will have to make monthly product purchase in most cases.

Then you have a sponsor who is trying to get you in his deal and who tells you that it will cost you next to nothing; you are desperate to fire your boss and you are off on the wrong foot.

Sure it’s nothing like the cost involved in setting up a franchise business which could cost you many thousands of dollars. Traditional businesses usually cost a lot as well with offices, inventory etc.  If you are one of the majority in the MLM industry for whom it will never be more than a part-time venture, then it won’t cost much either, but nor will you earn much. So let’s look at where the money can go. [click to continue…]

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MLM Success Tips – close the deal, not

by Charlie on June 26, 2010

Usually people with a strong sales background are not very successful in MLM. Yet Jim Rohn used to say that when he discovered sales at the age of 25, it dramatically changed his life. My own team leader, the most successful distributor in my company often stresses the importance of selling product. But we also say that network marketing is a relationship business and not a sales business. Wow, that is a bit confusing.

The magic of this industry is that residual income is created by the ‘repeat principle’. Without repeat sales and repeat actions by your team members, you have no business. Without product sales, there is no volume in your company. Without volume, there is no cash to pay you. So how do you get the sales?

Whether you are looking for a new customer or a new distributor, your first job is to identify a need. Do they have a problem in their life that one of your products can solve? Would they benefit from joining your business and creating extra income? If they answer yes, then go on and stress the benefits of what you have to offer. Now comes the next step. Do you close them? [click to continue…]

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