Offline Business Development

Work Offline – a neglected resource

by Charlie on February 19, 2010


Most of you who read this will likely be avid online business builders and pretty internet savvy. The trouble is that because we all live and work in this rarefied atmosphere, we think everyone else does too. The fact is that about 80% of people are not really at ease with the internet. Sure many know how to order goods online and maybe they have a Yahoo or Hotmail account so they can get emails from family members when they are travelling. But that’s about it and they would certainly get lost trying to use social network sites for business building or trying to set up a blog. So how do you reach that huge offline market?

Well you are meeting people everyday in shops, restaurants, fitness centres and gas stations — just everywhere. “Oh no, I did the three foot rule when I started in MLM and I lost all my friends.” But it’s all in the approach and your agenda or lack of one. Most people you talk with will not be interested in a business. As long as you accept that, you are not setting yourself up for rejection. All you are saying is [click to continue…]

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