If they’re breathing, sponsor’em! Well we don’t do that anymore….or do we? Many companies still push ‘recruit, recruit’, even if the methods are more tailored to the 20th century and the internet. So let’s look at some points:
- Should you always lead with the business?
- Indeed should you lead with everyone you meet?
- Who do you want in your team?
Let me share my experience of a conventional business I started back in 1981. Some of you know I had a small construction business then. In my first couple of years I used to take on pretty much any work that came my way. Full order books; wrong strategy; not profitable. I wasn’t focused on a niche and I was doing work for which my skills were not best suited.
Then I learnt what my strong points were. I developed the courage to turn work away and I became profitable, without ever needing to advertise.
‘So what,’ you say, ‘this is network marketing.’ But there are parallels so let me explain. [click to continue…]
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