“Let me show you how to get 100 leads a day!” Hmmm, maybe I’m an old cynic but what does that mean when you hear it? Are the leads real and how do they translate into genuine prospects and then business partners? There are a lot of folk in our profession who appear to stress quantity over quality. Seriously, could you call 100 people a day?
We all work with different lead generating systems. In the one I use, a lead is really only of value if I can call him or her. Simply opting in to a list means little. That useful lead then only becomes a prospect if the first call results in building a relationship. Note that at this point I am not talking about getting him in my business nor am I making any money from him. [click to continue…]
{ 9 comments }
