Prospecting MLM – did I hear you right?

by Charlie on July 19, 2010

“When you focus on yourself, you increase the tension but when you focus on the other person, you decrease the tension.”

Sometimes this is easier said than done even though I’m sure most of you are familiar with Zig Ziglar’s oft quoted saying “Help enough other people to get what they want and you can have everything you want.”

The trouble is that it is easy to say these things but sometimes we fall short. I know I do which is why I often talk about this in different ways! After all we are all human. You know how it is when you have had a lean patch in your business; maybe growth has slowed right down. So someone comes along who seems like a good prospect for your opportunity and the network marketing fangs come out!

So how to get over this:

  • Ask questions
  • Listen
  • Feedback

Your questions should simply be about them. FORM – family, occupation, recreation, money – is a good format you will all know. But sometimes this just gets facts and you need to know how people feel. So your friend (not yet a prospect) says something like;

‘I live in Boston, which is a nice place.’

Remember that there are two truths in everything. You want to find out more so you can say:

‘Would you change anything about the place /do you think you’ll stay there always?’

Maybe he is quite happy there or perhaps he would really like to move to a Caribbean island paradise home. So you are finding out what he really wants.

But feedback is important because we often hear what we think we hear, not what the other person really said. Some difference. Maybe the Caribbean island is just a joke – beware the fangs. So you can follow up:

‘So John, are you saying that you would seriously like to move to the Caribbean?’

But here’s a thing. The evaluation process is two way. He has as much right to be checking you out as you have to check him out. So don’t be afraid to talk about yourself, if he asks – as long as you don’t turn it into me, me. That makes for dialogue which is the basis of a good relationship. And a successful dialogue is one which leaves both of you feeling good. Even if you have a solution to his problem with your business opportunity, is there is a hard rule saying you have to do a presentation right then? It may take 3 days, 3 months or 3 years to reach that stage.

If you want more tips on how to develop true dialogue you might like to check out Michael Oliver’s website – naturalselling.com – he has a free 7 day ecourse and some other fantastic products. I’ve learnt a lot from him over 3 or 4 years.

I love your comments. I appreciate the great friends I am meeting here.

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{ 10 comments… read them below or add one }

Lvclaypool July 19, 2010 at 11:52 pm

Very good I know what you are saying. Sometimes I have to stop ask myself what do my prospect wants to know not what I think he want to know. I try to be a friend first than be a sponsor last. Beinga sponsor is an ongoing activity away after the person come into your
Biz. Larry Claypool

Reply

Oliver Tausend July 20, 2010 at 9:47 am

Hi Charlie,

thanks for your interesting post. Good luck I don't have any prospecting reflexes in general public. I follow my mentor's advice:”My friends and family don't even know what I'm doing.” OK, they do know a little bit, but not in detail and that's OK.

Outside the general public, it's also important to tame prospecting reflexes. The last thing people are looking for is usually a new MLM opportunity – at least in the moment of getting to know us, for example when confirming the friend request on FB.

And taming prospecting reflexes works best if you have a system, a recipe in place you can follow and rely on. And asking questions structure the whole process. You are right that it should be a dialogue because it's not a police investigation.

Take care

Oliver

Reply

Charlie Holles July 20, 2010 at 1:08 pm

hi Larry
I agree. So often we give them what we think and not what they want.
Thanks for visiting,
Charlie

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Charlie Holles July 20, 2010 at 1:09 pm

I like your image of the police investigation. MLM'ers sometimes get into that!
Charlie

Reply

Peter Fuller MBA July 20, 2010 at 10:09 pm

Hello Charlie

Thanks for the link to Michale Oliver's website, I just registered :)

I think if we all remember to talk with people like they were our friends and really listen to their responses we would see more results.

Reply

Charlie Holles July 21, 2010 at 1:30 am

So true. I hope you get a lot from Michael's website. I sure have.
Appreciate you coming by

Reply

Wayne Wu July 21, 2010 at 9:22 am

Hey Charlie,

There's a saying that goes hearing is very easy, but listening is very, very difficult, because we don't practice it enough.

Building rapport… know, like and trust is a skill that will make business build a lot more fun and profitable, and rejection free.

Wayne

Reply

Charlie Holles July 21, 2010 at 5:59 pm

Great distinction between hearing and listening Wayne. Your're right, it's a skill and we can learn it.

Reply

FaithAnsah July 25, 2010 at 10:06 pm

It Was So Funny When You Said “The Network Marketing Fangs Come Out.” Which True For A Lot Of Us.I Agree 100% Learning How To Listen & Ask Questions Will Bring Power In Your Business. Recognizing That You Are Talking About You Instead Of Them Brings Balance, And Deceases Tension. Were Helping Leaders Learn To Get Into This Habit.
Thanks Charlie.
Faith Ansah
Blog: http://FaithAnsah.Com

Reply

Charlie Holles July 26, 2010 at 8:00 pm

Good to meet you Faith. Glad you liked the fangs! You are right when you say that learning how to listen brings power.
Thanks for commenting
Charlie Holles

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