In my previous post we reached a point where your prospect realises he wants to make some changes and he asks you what you do. Try the magic words ‘which means’ to connect your business to one of your products or services:
“I am in the skin care business which means that we have this wonderful moisturizer that makes your skin look 20 years younger in only 45 seconds a day.”
You’re telling a story at the same time and you know how powerful stories are. Then he asks how much money he can make. Pick a figure that you feel matches your prospect’s desires.
Don’t suggest $10,000 a month to a guy who is only just earning enough to feed his kids – he won’t believe you. And if you are talking to a company CEO, maybe 10 thousand a month is just peanuts. [click to continue…]
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